Visit By
Appointment Only

Please note our Store will be closing for the Holidays on December 24th and returning on January 4th.
Happy Holidays from Zoroast The Fireplace Store!

Urbana Fireplace
Showroom In Toronto

Urbana Fireplace

Bring your distinctive vision to life with Urbana fireplaces. At The Fireplace Store, we are the official distributor of the Urbana brand in Toronto. We stock an expansive array of firebox liners, accents, and burner choices. Our selection makes it effortless for you to achieve your desired look with just any combination you want.

Advanced technology

The unique feature of the Urbana fireplace is that each product is designed to serve you for years to come. The fireplaces come with a Cool Surface System that allows air that comes into the fireplace to be heated and rise safely within the chase. This system helps protect your wall-mounted valuables from unsafe temperatures. Moreover, there is a double glass safety barrier to give you an unobstructed view of the impressive flames created by a 3-dimensional stainless steel burner system. You also enjoy the adjustable ember bed color LED lights.

Flexibility

Thanks to the unique attention to detail used in creating Urbana fireplaces, you enjoy a lot of flexibility in installation. The fireplaces are available in 3 sizes: the U30, U50, and U70. They can be installed as corner, single-sided, or three-sided applications. The seamless top to bottom glass with no gaps ensures that you get an unbroken finish.

Heat & Glo Twilight Modern Gas Fireplace

Heat & Glo Pier See-Through Gas Fireplace

Heat & Glo Phoenix TrueView

Heat And Glo Escape See-Through Gas Fireplace

Heat & Glo Escape See-Through Gas Fireplace

Heat and Glo SimpliFire Allusion60 OrangeFlame BlueLights

Heat & Glo – SimpliFire Allusion Electric Fireplace

Heat and Glo Foundation Series Fireplace

Heat and Glo – Foundation Series – Pier Gas Fireplaces

Why Choose the Fireplace Store?

In addition to being the official distributor of Urbana fireplaces, we go the extra mile to ensure our clients get the product that works best for them. If you are unsure which size to go with, we are more than happy to help with that.

Wide selection

Whether you want to get a fireplace that serves as the focal point of your living space or as the primary or secondary source of heat, we have the product you need. The Urbana fireplaces are not only beautiful but also reliable sources of heat. We will definitely have the option that serves you best. We can help you decide on the size that will be right for your space.

Fireplace inserts

At times you don’t need to replace an entire fireplace. All you need is to add character to it so that it matches your décor. The Urbana brand has a wide selection of fireplace inserts you can use to transform your existing fireplace. These inserts offer an effortless way to turn a standard-looking fireplace into a stunning one. All these inserts are constructed using high-quality materials to guarantee style and longevity.

Outdoor fireplaces

Do you enjoy spending time in your outdoor space? If you do, you can liven up the space with any of our Urbana fireplaces. We have options that will create a fun and functional outdoor space. The outdoor fireplaces have a way of creating an ambience that can only be achieved with live fire.

Our Urbana fireplace products are used in luxury homes and commercial settings. Most of our clients are owners of popular restaurants, hotels, and other commercial spaces. Our job as the leading distributor of Urbana fireplaces is to supply you with products that will become the heart of your warm and welcoming space. Give us a call to find out more about our products.

Superior Quality

Custom Built Fireplaces

Anything you can imagine

Contact Us Today And Get Up To

20% OFF

...on Select Fireplaces!

Additional Articles About Fireplaces

Can You Build a Wood-Burning Fireplace in Toronto?

The timeless allure of a crackling wood-burning fireplace is unparalleled. The beautiful fire evokes a sense of nostalgia, creating an

December 14, 2023

The Evolution of Fireplaces: A Journey Through Time

History of the Fireplace: Ancient Beginnings In all five inhabited continents, there is evidence of prehistoric man-made fireplaces. At first,

October 8, 2023

Additional Articles About Fireplaces

Heat N Glo Brand

Heat N Glo Brand The popularity of nature as an interior decorating theme is soaring. Outdoor living is often described as “bringing the inside out.” More homeowners are now spending more time entertaining their friends and family outside. Adding an outdoor fireplace or fire pit is a great way to…

Google Reviews

The Fireplace Store | Fireplaces Toronto

4.8

Morris Lakeman

21:14 01 May 19

I am really happy with the pricing of my fireplace, most importantly after our discussion they were able to recommend the perfect fireplace for my needs. The unit was installed by Abbas installer that provided me with quality and professional service.

Phillip Pavlov

04:19 25 Apr 19

The unit was installed very well. The installation was customized to our needs, which was great. Overall excellent service. Would highly recommend them.

Татьяна Павлова

04:25 25 Apr 19

Top service! From buying to getting our fireplace installed. Well done!

Ehsan Kimiagar

01:17 01 Apr 19

You haven't seen a fireplace store like this. Check it out!

Rick Miller

23:34 03 Jun 19

Adam Fisher

02:31 24 Sep 19

Highly knowledgeable and took the time to educate us on which product options would optimize the space. Would recommend The Fireplace Store to anyone looking for superior service and high quality products.

Ray Skochelas

19:17 01 Oct 19

I contacted The Fireplace Store, regarding a problem that I was having with my gas fireplace. Even though I did not purchase my fireplace from them, they were very helpful, and answered all my questions. They also confirmed that I was getting a fair price from the company that installed my unit, and that would be doing the repair. They also suggested, that I ask my installer why the problem occurred in the first place, in an effort to prevent the same problem from happening again. Totally honest, helpful and straight-up people. Thank you again.

AizAq

16:14 03 Oct 19

Awesome experience from selection to installation. Very friendly, professional and humble people. Thank you.

Samuel Chandler

07:57 12 Oct 19

I had them install a new Kingsman VRB46N fireplace in a bedroom couple months ago. They were knowledgeable, responsive and the installer was amazing. It is a beautiful fireplace. A few weeks later an old set of gas logs in a different part of the house from 25 years ago finally stopped working and they are replacing with new ones. They did a thorough job of measuring and found a solution that met my budget. I highly suggest buying from this establishment.

Jeffrey Kotter

23:50 18 Oct 19

Came to clean my fireplace and replaced gas valve that previous owners left in house. Solved problems and got the job done in a very reasonable time frame(faster than quoted).

susan ginou

13:14 01 Nov 19

Very happy with the pricing, the valor gas fireplace and the quick and clean installation. Thanks to Kevin for his expertise and promptness. Also to Haytham for a top notch installation. I recommend these guys as your first call.

mohammadali moezzi

01:28 02 Nov 19

I had an issue with my fireplace, they were really helpful . Strongly suggest this site to whom that need help with the fireplace. Specially thanks Dan for his help.

Rosenda Rivas

04:42 07 Nov 19

These guys were fantastic to deal with. Originally I wanted a wood burning fireplace but my chimney did not allow it by today’s codes. So they suggested put in a stunning Valor Portrait natural gas fireplace! They were very fair in pricing and very quick to complete the job! The fireplace adds so much warmth to the room, my wife and I absolutely love it! The cats are big fans too!

Felix Holloway

23:43 23 Nov 19

We have just had a gas fireplace installed with mantle etc. An extremely professional company with care for the customer's needs and wants being top priority. Excellent prices, timely and clean work. We would recommend them to anyone who asks.

Jay Carpenter

11:40 24 Nov 19

The Fireplace Store was an excellent business to deal with in all aspects of our gas fireplace renewal project. Our existing fireplace/chimney chase needed a lot of remedial work to correct it's shoddy construction by the original builder of our home. Dan spent the better part of a day repairing damage and correcting things before he was able to install our new fireplace. The resulting upcharge was reasonable. The brick layers/masons who installed the stone around the new fireplace were excellent as well. All staff were most careful and respectful of out home and property. I would not hesitate to recommend The Fireplace Store for your fireplace renovation project.

Milton Taylor

03:31 21 Dec 19

We purchased our electric fireplace because it was the one thing that was missing in our home and I finally decided to give this a try to have for Christmas and we love it! It looks so real! Gives the ambiance of a real one would.

Drew Carroll

01:58 12 Jan 20

Absolutely incredible personable experience. Kevin was amazing to work with and help guide us in a perfect direction. Highly recommend this company Thanks a million Deaner!

Margot Gibb-Clark

16:04 05 Feb 20

The Fireplace store was lovely to deal with. When I first visited, Dan knew I had a limited budget. He showed me an inexpensive unit and didn't try to up-sell me, which I appreciated.Eventually I was able to spend more and got a Valor unit which I find very attractive. The guys seemed very careful installing and then checking it was running properly and came back when I had a glitch. Thank you Zoroast.

Lynn Philpot

09:28 06 Feb 20

I just purchased a Kingsman see through from Zoroast. First of all, the showroom is outstanding - from the decor, to the product quality and quantity - they have everything. The staff were also very helpful and knowledgeable about the product and gave handy tips to deal with maintenance. After purchasing the product, they arranged to have it delivered and assembled. After assembly, they completed a thorough check of the gas line, product and its overall setup. I am so happy with my experience. This is definitely one specialty store I would recommend to anyone!

Benjamin Diaz

15:51 25 Feb 20

I am a professional interior designer and finding this show room was a blessing for me. They have all types of fireplaces you can imagine, from wood to gas and electric, also there is an option to order a custom-build fireplace if you want something unique. The staff is very helpful and friendly which is a huge bonus. I love bringing my clients here!

Austin Smith

00:26 26 Feb 20

Very satisfied!! Took their time with us answering all our questions, not high pressure sales. Best prices and great support and service.

samantha roberts

19:50 26 May 20

Really great customer service from this store.Kevin had a wealth of knowledge to offer.Happy with the installed and finished product.Thanks,Sam Roberts

Keivan Eshghi

17:54 18 Aug 20

You are dealing with a professional team. Daniel their operation officer is an amazing person. He is very knowledgeable and explains all the details and options and answers all your questions. My wife and I are extremely happy with our purchase and highly recommend their store. Our experience with them was great. If you are in the market for a fireplace, this is the place to go and do not look any further.

Shawn Morrison

18:51 22 Aug 20

Great place for gas stoves.

Barbara S.

03:44 08 Aug 20

Tabitha Forbes

00:32 04 Aug 20

My husband and I recently purchased a gas fireplace here and we are so happy with it! We also got it with a 10% off offer.

Only Friends

20:55 13 Jun 22

From the moment I walked into their impressive showroom I knew this was the place I was going to find my dream fireplace! I was greeted by Vanessa at the front desk who has a vast knowledge of fireplaces, from their unique features to even recommending the right fireplace based on my current decor and setup of the room I was putting it into. She was incredibly warm and professional, made me feel important, valued as a customer, and spent as much time answering my questions as needed! I highly recommend this place, and definitely ask for Vanessa when you do go! You won’t be disappointed! I would give more than 5 stars if it was possible ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️

Alan E

02:11 31 Jul 22

Can’t be happier with the experience. Yessica went out of her way to ensure the fireplace chosen would fit in the location of our basement. The installation done by JP was nothing but professional, he was polite and courteous, cleaned up after and installed the fireplace perfectly to spec.Definitely the place to go for a fireplace.

Navid Afsharian

21:05 10 Aug 22

Friendly and knowledgeable people, beautiful showroom with a large selection on display. Great prices. What more could you want!

Andrew Smith

17:48 14 Feb 22

We had the greatest experience with our fireplace purchase. Vanessa was a pleasure to work with. She answered all of my questions right away, felt like she was a fireplace technician. The installation was scheduled within a matter of a week from date of purchase. The installers were on-time and courteous. They did such a great job with the install. They even walked us through the functionality of the fireplace. If you need a fireplace you have to buy it here. You won’t be disappointed.

Ute McIlvena

17:34 16 Dec 22

Brent is a consummate professional and we would highly recommend him for any gas fireplace repair or service. He responded promptly and arrived on time. He meticulously cleaned up the work space when he was finished his work.We had a fireplace that was looked at a year ago and found out that the logs were not placed in the same position to function properly. Brent replaced all the logs, and cleaned all the soot in between the log chambers. He told us to get new crystals and lava rocks which were missing on the both sides. The fireplace now works perfectly !

Mazen Faraj

21:35 17 Nov 22

Vanessa and Daniel from the Fireplace store have been incredibly professional and helpful! I had been looking for a fireplace for my outdoor project since the summer of this year, and I had gone to the Fireplace numerous times, asking various questions about specs, options, electric versus gas, you name it... Vanessa was very patient, as we went through multiple options of fireplaces, until we landed on one... even then, I had multiple questions about the install and how my contractors where installing the fireplace, and both Daniel and Vanessa answered all the questions and calls I was sending their way. Very professional service... something that you do not see a lot of these days... thank you Vanessa.

Sergio Simone

19:09 29 Nov 22

Three days ago my wife and I dropped into the showroom and were greeted by Vanessa, an extremely pleasant and knowledgeable representative of the company. She patiently listened and answered all of our queries. We settled on the Amantii Electric Fireplace and were given a date and time the the unit would be delivered and installed.Two gentlemen showed up 15 minutes ahead of schedule and proceeded to prep for the removal of the old unit and install the new one. I was extremely impressed by their care for my wood floors.Once completed they cleaned the area and removed every sign that they had even been there.I highly recommend this company for your fireplace needs. A pleasure to do business with them from beginning to end.

Ian B

15:57 08 Nov 22

We needed two fireplaces but had no idea what to get. Yessica, at The Fireplace Store was patient, very knowledgeable and generally great to deal with. It took us a while to decide but she stayed with us and answered our questions as we went. Then, after purchasing the two fireplaces we needed additional parts and Daniel was very fair and helpful in getting us what we needed. And pricing was solid and competitive.

See All Reviews

Our Products

Gas Products

Electric Products

Outdoor

Store Hours:

Saturday 10 AM – 4 PM
Sunday Closed
Monday 9 AM – 5 PM
Tuesday 9 AM – 5 PM
Wednesday 9 AM – 5 PM
Thursday 9 AM – 5 PM
Friday 9 AM – 5 PM

Urbana Fireplace
Showroom In Toronto

Urbana Fireplace

Advanced technology